Snapshot Summary
Key Metrics
Average User Spend
£5/month
Accessible price point driving high volume participation
Gross Margin
~33%
Strong profitability from efficient operations
Retention Rate
60–70%
High user loyalty driving compounding growth
Referral Rate
25–30%
Strong viral coefficient reducing acquisition costs
Lifetime Value
~£15
Sustainable customer value over time
Customer Acquisition Cost
£0.50
Industry-leading acquisition efficiency
Payback Time
< 1 month
Rapid return on marketing investment
Breakeven Point
Month 2
Quick path to profitability
Unit Economics Breakdown
| Metric | LabCash | Industry Benchmark | Advantage |
|---|---|---|---|
| Customer Acquisition Cost | £0.50 | £5–£10 | 10-20x better |
| Lifetime Value | ~£15 | £20-£30 | Lower but more efficient |
| LTV:CAC Ratio | 30:1 | 3:1 to 5:1 | 6-10x better |
| Payback Period | < 1 month | 6-12 months | 6-12x faster |
| Retention Rate | 60-70% | 30-40% | 2x better |
| Referral Rate | 25-30% | 5-10% | 3-6x better |
Competitive Advantages
Superior Unit Economics
LabCash's unit economics outperform industry standards across all key metrics
Rapid Breakeven
Profitable by Month 2, compared to 12+ months for competitors
Viral Growth Engine
High referral rates create self-sustaining growth with minimal marketing spend
Scalable Model
Low operating costs (1% of revenue) enable exceptional profit margins at scale