Growth Projections
Scaling to 1.36M+ monthly active users by Month 36 with £6.8M+ monthly revenue
Monthly Growth Trajectory
Key metrics showing LabCash's growth from launch to Year 3
| Month | MAUs | Revenue | Net Profit |
|---|---|---|---|
| M1 | 500 | £2.5K | £808 |
| M6 | 1,244 | £6.2K | £2K |
| M12 | 3,106 | £15.5K | £5K |
| M24 | 38,337 | £191K | £62K |
| M36 | 1.36M+ | £6.8M+ | £2.2M+ |
Key Growth Milestones
M1
500 MAUs, £2.5K RevenuePlatform Launch
M2
Profitable operations beginBreakeven Point
M5
Marketing efficiency milestone10x ROI on Ad Spend
M12
3,106 MAUs, £15.5K RevenueYear 1 Target
M24
38,337 MAUs, £191K RevenueMarket Expansion
M36
1.36M+ MAUs, £6.8M+ RevenueScale Achievement
Key Growth Drivers
Viral Referral Loop
25-30% referral rate creates organic growth
Low Customer Acquisition Cost
£0.50 CAC enables rapid scaling
High Retention Rate
60-70% retention drives compounding growth
Prize Sharing
500-2,000 shares per draw amplifies reach