Competitor Benchmarking
How LabCash compares to key competitors in the £3.5B UK online lottery segment
Key Competitors
Omaze
Average Draw Value
£10M+
Entry Range
£10–£100
Primary Prizes
Houses, luxury experiences
Customer Acquisition Cost
£5–£10
BOTB
Monthly Revenue
£500K+
Primary Prizes
Cars and cash prizes
Entry Range
£5–£50
Customer Acquisition Cost
£5–£10
LabCash
Entry Range
£1–£5
Draw Frequency
Fast repeat draws
User Experience
Mobile-first UX
Customer Acquisition Cost
£0.50
Market Comparison
| Metric | LabCash | Industry Average |
|---|---|---|
| Customer Acquisition Cost | £0.50 | £5–£10 |
| Entry Price Range | £1–£5 | £5–£100 |
| Mobile Optimization | Mobile-first | Varies |
| Draw Frequency | High | Low-Medium |
LabCash Competitive Advantages
Low Entry Barrier
Our £1–£5 entry range makes prize competitions accessible to a wider audience
Cost-Efficient Acquisition
£0.50 CAC is 10-20x lower than industry average
Mobile Optimization
Built for the digital-first consumer with intuitive mobile experience
Rapid Draw Cycle
Fast repeat draws increase engagement and retention