labcash
Lottery Platform - Pitch
Play Small, Win Big – Scalable Prize Competitions for the Digital Age
About LabCash
LabCash is a high-growth, digital-first prize competition platform inspired by Omaze and BOTB, designed to capitalise on the £3.5B UK online lottery segment and scale globally.
Our platform offers £1–£5 entry, fast repeat draws, and a mobile-first UX that delivers an exceptional customer experience with a significantly lower Customer Acquisition Cost of £0.50 vs the £5–£10 industry average.
Financial Highlights
Financial Projections
3-Year Financial Summary with £38.5M+ revenue and £12.4M+ net profit
Business Snapshot
Key metrics including LTV:CAC ratio of 36:1 and payback time < 1 month
Investment Opportunity
Key information about LabCash's market opportunity and business model.
Market & Business Model
LabCash targets the £14.5B UK gambling market (2023), with £3.5B in prize competitions alone. Over 60% of UK adults enter raffles or prize draws annually, creating a massive addressable market. Our platform operates within the regulatory-safe free entry compliance framework (Gambling Act 2005), allowing us to scale globally without typical gambling restrictions.
While competitors like Omaze (£10M+/draw, £10–£100 entry range) and BOTB (£500K+/month) focus on high-value, high-cost entries, LabCash offers £1–£5 entry fees with fast repeat draws and a mobile-first UX. Our key differentiator is our significantly lower Customer Acquisition Cost of £0.50 vs the industry average of £5–£10.
LabCash demonstrates strong user engagement with average session times of 5-6 minutes, 500-2,000 shares per draw, and a 10x ROI on ad spend by Month 5. The platform becomes profitable at just 1,000 Monthly Active Users, with a viral growth loop driven by referrals and prize sharing.
Financial Projections
Over 3 years, LabCash projects £38.5M+ in revenue, £12.8M+ in gross profit, and £12.4M+ in net profit. By Month 36, we expect to reach 1.36M+ Monthly Active Users with monthly profits exceeding £2M. Our operating costs are remarkably efficient at just 1% of revenue.
LabCash business model features exceptional unit economics: average user spend of £5/month, gross margin of ~33%, retention rates of 60-70%, and referral rates of 25-30%. With a Lifetime Value of ~£15 and Customer Acquisition Cost of £0.50, we achieve an impressive LTV:CAC ratio of 36:1 and payback time of less than 1 month. The business reaches breakeven by Month 2.
Our growth projections show rapid scaling: from 500 MAUs generating £2.5K revenue and £808 net profit in Month 1, to 1.36M+ MAUs generating £6.8M+ revenue and £2.2M+ net profit by Month 36. This represents a compound monthly growth rate that outpaces industry standards.
Investment & Expansion
LabCash aims to raise capital to scale user acquisition and prize variety, targeting 100K+ Monthly Active Users by the end of Year 1. Our expansion plans include entering the US and Australian markets in Year 2, and launching a white-label version for brands by Year 3.
LabCash represents a high-growth opportunity in the digital prize competition space with proven unit economics, low operating costs, and a scalable business model. Our combination of low customer acquisition costs, high retention rates, and viral growth potential creates a powerful engine for sustainable profitability and market expansion.